
The new brand will be led from Spain by the showrunner of Reina Roja Amaya Muruzábal, who will work hand in hand with Juan Pablo Kolodziej, showrunner of El amor después del amor.
M Content, the fiction brand that arises from Mandarina Contents for Europe, was born with the purpose of bringing together the best of both worlds: the audiovisual talent, the spanish as a vehicular language and the desire to tell important stories by professionals with proven expertise in television and film world.
This alliance has its roots in the creative and professional relationship of the two fiction creators. As Mariano Chihade points out, “the story behind M Content is personal. It is about the professional meeting of two friends and writers, Juan Pablo Kolodziej and Amaya Muruzábal, whom I wanted to encourage to tell stories of Latin and Spanish roots with an international mentality.” The CEO of Mandarina adds: “Twenty years after the birth of Mandarina, this was the natural step forward for this personal moment and that for my company.”
M Content is, above all, a talent-driven initiative. Not in vain, Chihade bets on those responsible for the last two big hits in Spanish in America and Europe: the multi-award-winning El amor después del amor, and the current global phenomenon Reina Roja. “I believe that from this union, from our imagination to power and from our professionalism, great titles can be born, achieving what matters most to us: thrill us.”